The waterproof GPS pet location and activity tracker trusted by thousands of pet parents around the world.





The Pawfit Story


Latsen launched its flagship pet tracking brand Pawfit in 2018 with the Pawfit 1 model - the first pet tracker to combine both location tracking and activity monitoring in Europe.


Since then, our advanced technological expertise has seen multiple versions of Pawfit released over the last 5 years.


Since launching this first model, Pawfit has gone on to become on of the top bestselling pet tracking brands in the UK and Europe and is now sold in across the world.


As a customer focused business, Pawfit is able to adapt to the needs of its customers - in fact many of the tracker and app features are ones recommended by Pawfit customers. If it's possible, our internal development can make it happen!

The Pawfit timeline.


Pawfit 1


The tracker that started it all, launched in 2018. Pawfit 1 was the first tracker in Europe to combine GPS location and activity tracking.


It was splash and rainproof and customers bought their own sim card and managed own data plan.




Launched in June 2019


Came with a pre-fitter sim card


Saw the launch of the Pawfit subscription plans


Pawfit 2


Launched in October 2019, Pawfit 2 was our first fully waterproof tracker (IP68 rating).


Featured an embedded universal roaming sim card and truly unlimited tracking connectivity.


Pawfit 3 series


First launched in North America with the Pawfit 3s in 2022 which features upgraded 4g LTE-M technology, added Bluetooth and WiFi tracking and an impressive 30-day battery life.


The 3 series has been expanded to include the Pawfit 3, launched in 2023 in the UK, and is now available in USA and Germany.



Pawfit is trusted by tens of thousands of pet owners around the world every day to keep their pets safer, healthier and happier.


Pawfit customers located around the world have rated our products "Excellent" on TrustPilot with hundreds of 5-star reviews received.



Latsen Technology LTD


Unit 19a, The Matchworks

Speke Road, Liverpool

L19 2RF



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